I was reading my email, as I occasionally do, and I found a gem from a friend of mine. My friend mentioned that journalists today are moving to different formats for press releases…
What is this new press release format?
Bullet-points. A simple bulleted list of who, what, when, where, why and how (yes- those same techniques [...]
With all the attention being given to social networks, modern organizations are starting to take notice. But how does a company enter the social media arena? Who is in charge of answering support questions, product questions, what happens when your company receives words of praise? What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace. One of the key challenges for modern organizations is to define a social media policy.
You have created a blog. It has hooks to your Twitter account, Flickr page, your videos on YouTube and a Facebook Fan Page.
You are developing a blog network. You’ve taught a group of young, eager professionals how to follow conversations; engaging your blogger of choice. You have provided some tools they can use to follow [...]
Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]