On January 16, 2010, In Promoting Your Site, Reaching Out, by Kevin Fox
Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]
On December 27, 2009, In Promoting Your Site, Reaching Out, The Golden Rule and Community, by Kevin Fox
Spam filters work under a score system that assigns positive (spam) and negative (not spam) scores to a list of trigger words or phrases. When your e-mail contains a certain number of points, it’s classified as spam. Some words and phrases count for more points than others, and the number of points a message can [...]
