On August 13, 2009, In Lesson 4 - Reaching Out, by Kevin Fox
With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal [...]
On August 5, 2009, In Lesson 4 - Reaching Out, by Kevin Fox
You have been listening to what people are saying and noting who is saying it and where they live. How do you breach that divide and get in touch with people about your product or service without being blown off, called out, or worse labeled as a spammer?
Here are some tips to remember when reaching [...]