You have found the blogs you want to reach out to, now its time to start beating the streets. But you do not want to just start spamming people, there needs to be a method to the madness when pitching bloggers. The short version:
Don’t Cold Call — Email First
Engage Us In Our Natural Habitat
Personalize [...]
With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal [...]

