Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, [...]
You have found the blogs you want to reach out to, now its time to start beating the streets. But you do not want to just start spamming people, there needs to be a method to the madness when pitching bloggers. The short version:
Don’t Cold Call — Email First
Engage Us In Our Natural Habitat
Personalize [...]
With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal [...]
You have been listening to what people are saying and noting who is saying it and where they live. How do you breach that divide and get in touch with people about your product or service without being blown off, called out, or worse labeled as a spammer?
Here are some tips to remember when reaching [...]