If you build it, you still need to promote it…

Pop Quiz: You have an amazing new site with all kinds of great content, but the traffic isn’t there, what do you do?
Answer: Promote it!

There are literally hundreds of ways to promote your blog… this post is going to cover the most important ones…

Guest Posting
Networking – Its all about link building, this will help [...]

How to engage your blogger of choice

You have found the blogs you want to reach out to, now its time to start beating the streets.  But you do not want to just start spamming people, there needs to be a method to the madness when pitching bloggers.  The short version:

Don’t Cold Call — Email First
Engage Us In Our Natural Habitat
Personalize [...]

Reaching Out to Bloggers

You have been listening to what people are saying and noting who is saying it and where they live.  How do you breach that divide and get in touch with people about your product or service without being blown off, called out, or worse labeled as a spammer?
Here are some tips to remember when reaching [...]

Avoid the label ‘Social Media Guru’

No matter how many twitter followers you have, you are not a social media guru. Beware of anyone who labels themselves as such and make sure to correct anyone who gives you the label of Social Media Expert/Guru/Grand Poobah. Politely say you work in sales and marketing or do online public relations.

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