The tools we develop are based on our work researching and developing applications for the social Web. They are simple tools. They help your customers present a better image for sales and marketing purposes. They fit into your business processes.
Press Hits
Our core tool is the “Press Hits,” blog, which we create for clients to document, in a blog, the customer’s media mentions. The posts cascade down the page, images popping out, to showcase the customer’s landings in the blogosphere and the media that are relevant to the customer’s marketing and sales efforts. It serves as a report and a sales tool. We recently heard from a client who used the Press Hits blog we developed to land a distribution deal with one of the largest sporting apparel companies in the U.S. market.
Brand Tracking
To create the Press Hits blogs, you need to first discover mentions of the company in the blogosphere, in the news and in print publications as well. We program aggregators that search across the Web for mentions of the customer. Those results come back into an auto-updated page that we mine for links. We then search for language to use with tags and additional research. The optimization process is done through our research, which tunes the network and gives the application long-term benefits for better serving customers.
Update Workflows
Posting to multiple social network accounts is a chore. Update Workflows automates sending images to Flickr, Twitter, Facebook, Tumbr and multiple other services. We build these services to automate the update workflow that you need when updating social networks with images. It’s designed for executives, athletes and popular personalities but can also be integrated into more complex workflows where updating with images plays a functional role.
The tools we develop leverage the social Web. We continually are developing new ways to use the social Web for our clients.
