Marshall Kirkpatrick says it best on his post Screen Shots: How I Use RSS to Track Thousands of News Sources Easily

“The most common topic I give training presentations on is the use of RSS for tracking issues important to various organizations. This has been the heart of what I’ve focused on since I first got involved in this industry, that hasn’t changed. My methodology has changed a lot over the years. It’s a happy day when I can add something new to my personal RSS strategy, and thus to the strategy I share with others.”

With that said make sure you read over his post, specifically noting the tools he uses.  Next step is to use tools like Delicious and others to find blogs you are interested in and subscribe to their RSS feed using the tools mentioned above to organize, sort, read, etc…

The key take away is that RSS is like tivo for the internet, with RSS the content you want is easily available when and where you want it.  Having a good set of RSS feeds for a topic/community is the first step to actually engaging with the people in that online community, that step is being able to listen!

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