No matter how many twitter followers you have, you are not a social media guru. Beware of anyone who labels themselves as such and make sure to correct anyone who gives you the label of Social Media Expert/Guru/Grand Poobah. Politely say you work in sales and marketing or do online public relations.
“Marketers are cautious of social media because, in a digital environment where results can be transparently reported, they need to feel confident social media will deliver tangible results.
“Social media certainly is not right for every single brand – and getting it right takes understanding of the target audience and what interests them; they need to be engaged with. In some ways it is similar to viral campaign – it needs to push the target market audiences buttons for the right reasons, and deliver results that justify the time and money involved – whether it’s brand recall, interaction with a widget or application, or direct sales.”
If you are really serious about becoming an online public relations professional check out this post from a real guru that lays out 50 Ways to use Social Media, sorted by tactical objective. Moving on apply those tactics and then check the results with the Website Grader
