It turns out that winning friends and influencing people is done much the same way online as it is offline. If you say what you mean and mean what you say, and treat others the way you would want to be treated then you are on the right path to creating a vibrant and long lasting community.
Find Leaders of People…
The advent of social media provides all businesses with a tremendous opportunity to connect with the right brand champions. Organizations are realizing that blogs, wikis and social networking sites like Facebook, Linked-In, Twitter, and others are cost effective, real-time, solutions for telling their story in an accurate, authentic, concise and consistent manner.
As more and more people look to champion brands that parallel what they believe to be important, and as organizations realize their brand value lies in mission and core values, the financial landscape that we all strive for will be achieved. This time it will be authentic.
This quote is from a great article that talks about the importance of being authentic and how that will attract people who are genuinely interested in your brand and helping to promite it.
Don’t be that guy…
Do not forget that as you go along finding these champions you need to be able to provide metrics or proof that what you/they are doing is actually helping… check out this post to see tactics that other brands are using to conquer online public relations. Click here to get the full report. The report is an excellent read, remember that social media, like many buzzwords, is being overused and mis-used, make sure you are able to deliver what you promise to your clients.
It doesn’t have to work this way. Thanks to Guhmshoo for the cartoon.
