With the shift to new media certain aspects of a traditional PR campaign have been marganalized. One of those is the time honored ‘Press Release’… with more people turning toward blogs for their news, you must have established relationships with bloggers if you want your story covered. Whether starting an online business or a personal blog if you want traffic you have to network, personal relationships are key! Our friend Marshall Kirkpatrick has some excellent tips on what to do and what NOT to do when pitching a blogger!
Here is an excerpt from an excellent pdf about Netiquette:
Lesson #5: Bloggers Aren’t Journalists Traditional journalists and bloggers have some obvious similarities, but recognizing that they’re not one in the same is important.
Now lets assume you are still interested in doing a Press Release, they are not cheap so you want to make sure to get the best possible ROI. Check out this post that covers the options that the current major wire services offer, there is even a nice chart:
PR Web and Marketwire and clear choices, especially if you want all the social media bits tied in… I have also had good experiences with e-releases.
