With all the attention being given to social networks, modern organizations are starting to take notice. But how does a company enter the social media arena? Who is in charge of answering support questions, product questions, what happens when your company receives words of praise? What’s acceptable? What isn’t? And how should you go about creating such a document for your workplace. One of the key challenges for modern organizations is to define a social media policy.
If you look at the top 10 issues facing companies looking to enter the social media space, you will see that ‘lack of social media literacy among workers’ (i.e. lack of social skills) is a top concern. As a company you must answer a number of questions when putting together your social media strategy. Do not fear though, there is a database of social media policies that other companies have already created. Have a look and get started on creating your company’s own social media policy!
