Online press releases have become one of the most important tools for the marketing department. No longer just “spin control”, they are permanent, syndicated online media assets that help drive real bottom-line sales. The press release above follows nearly all of the key elements, with a few exceptions. We suggest a keyword density of 3%–5%, and an active link per 100 words.
Key Elements of Online PR:
• Start sentences with keywords,
• Start and end blocks of copy with keywords
• Break quotes into 2 parts. (NOTE: Quotes on PRWeb will become callouts, so make them strong and memorable).
• 350-750 words total.
• Link to different pages within your site.
• Use credible references
• Be factual. No BS. Interesting facts are best.
• Don’t SELL! Share without hype. Hype is the bane of PR.
• Make it engaging, Do it regularly (2-4 times a month).
• Remember images, attachments, references (w/keywords)
All of this information in PDF form:WeClik-Perfect_Online_Press_Release
